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January 3, 2011

Site Usage - December and 2010 Review

This marks the end of December, and of 2010. Our re-built site has now been live for four months. December marked the first month we have started tracking file downloads. Usage was down because of the University-wide furlough and holiday vacation.

We had 1,771 visits from 964 unique visitors during the month. Of these visitors, 7,865 pages were viewed, an average of 4.4 per visit. The average visitor spent 5 minutes and 31 seconds on the site. The most visitors in one day (118) occurred on Tues, Dec 7th, however, the most page views (695) occurred on Mon, Dec 13th. Visitors came from 43 of the 50 states and the district of Columbia. After Minnesota, the most visits came from Illinois, Texas, Wisconsin, Michigan and California.

Visitors by Browser: 52%, Firefox / 36%, Internet Explorer / 6%, Safari, 6% Chrome

25 users visited the site via a mobile device (Android, iPhone, etc).

40% of users who visited the home page ended up looking some sort of Student data, 20% at the Official Enrollment Statistics.

Most Viewed Enrollment Reports: 18.1%, Academic Level. The new "View All" report for one term received 6% of the reporting traffic.

Most Viewed Freshman Characteristics Report: 12.4%, ACT Composite / 12.4% High School Rank

Most Downloaded Files: Fall 2009 Retention Report, 2010 Employee and Student Headcounts by Department, 2009-10 Common Data Set.

Miscellanea: The newly released Student Aid Profile and Human Resource Count Data received 115 and 114 views respectively.

Traffic Sources
In November, the traffic split was 59% direct / 21% site referral / 19% search engines. This month

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (272): 65, institutional research, 39, NSSE, 35, Metrics
Google (156):35, huesman stebleton immigrant, 9, institutional research

Top Referring Site (Non-UMN)
en.wikipedia.org: 60 visits

2010 Summary
From Sept 15th-Dec 31st we received 6,500+ visits from over 3,200 unique visitors. The heaviest traffic came on October 18th, when we released the 2010 Official Enrollment Statistics. We received just under 30,000 page views.

Staff, faculty and students from more than 200 Universities and Colleges around the world visited the site.

Student data accounted for more than 1 out of every 2 page views.

We received visits from 53 countries, including Japan, China, and France. In the United States, we received visitors from every state in the union except Wyoming.